About

There are two types of experienced people in the business world. The first type believe they know the answers. They have figured out the formula and all you need to do is apply it to guarantee success.

You know how this starts. In the corporate world it is formal strategy processes with a "proven" theory filtered through 400 slides and 40 gallons of coffee. In startup incubators, the equivalent is a pitch deck. Strong, ambitious and wrong.

I am the second type. Experience has taught me how little I know. I have stopped looking for answers and work instead on figuring out better questions.

Today, all the most interesting questions are about AI and what it means for business. When I look at AI, I see a normal technology. What we are seeing echoes the PC, internet, dotcom, smartphone and SaaS revolutions I lived through.

My lessons are drawn from four decades of experience. Most of my career was with PwC consulting for companies like Vodafone, HP and France Telecom across more than 40 countries. Now I am a Non-Exec Director and advisor, mostly in early stage tech businesses.

They say history rhymes but it does not repeat. We can use the lessons of past disruption to navigate that uncertainty. Make some changes, learn from them and evolve as you figure out what works.

Do you feel like everything you read about AI is missing the point? That's exactly what I write about. Subscribe and let's think it through together.